A Timepiece of Heritage: The Circassia Story in Xeku Xabze's Journal

In the latest issue of Xeku Xabze's "Circassian Heritage and Its Future," a remarkable story unfolds—how a simple evening and a Circassian dance class inspired the inception of Circassia, a brand now synonymous with cultural pride and craftsmanship. The genesis of our brand’s concept occurred spontaneously as I, alongside my future wife, noticed a T-shirt adorned with Circassian dance poses arranged like a clock. This sparked the transformative idea to meld the Circassian flag's iconic 12 stars and three arrows into a unique watch design, an emblem of our heritage crafted into every moment measured by our watches.

Turning an idea into a tangible product involves significant challenges and decisions, from the initial sketches to the final product launch. Our journey began with a simple sketch on Canva, evolving dramatically with the help of a professional 3D render artist, whose expertise transformed our initial concept into a reality. This was not just about creating another product; it was about creating a symbol of Circassian culture and identity, packaged elegantly in a timepiece.

As we prepared for our soft launch, our commitment to quality never wavered. We chose sapphire crystal for the watch faces to ensure longevity and scratch resistance, a sleek Seiko quartz movement for reliability, and a durable stainless steel bracelet to round out the sophistication of the design. These watches were designed not only to tell time but to tell a story—a story of heritage, resilience, and elegance.

Our section in the journal goes beyond just recounting the steps of product development. It touches on our broader mission to create high-quality, meaningful gifts that go beyond the typical offerings available to the Circassian community. We're now focused on expanding our range, including introducing a women's watch and other culturally significant products.

For those interested in deeper insights into Circassian culture and our future plans, the full journal by Xeku Xabze features a comprehensive exploration of topics such as "What We're Going to Do," "Resistance and Independence," "About Our Language," and highlights from "CircassiaArt Artist." This issue is a rich tapestry of stories, interviews, and artistic expressions that delve into the past, present, and future of the Adyghe people.

To read the complete journal and discover more about the Circassian heritage and identity, follow @xeku.xabze on Instagram. Their dedicated efforts in the preservation and celebration of our culture are documented in this and every edition they publish, serving as a vital resource for anyone connected to or interested in the Circassian community.